Founded by Childhood Cancer International (CCI) in 2002, International Childhood Cancer Day (ICCD) is a global collaborative campaign to raise childhood cancer awareness and to express support for children and adolescents with cancer, the survivors and their families. Annually, CCF joins more than 90 countries around the globe to commemorate ICCD.

The gold ribbon is a symbolic representation for childhood cancer awareness and support. Just as how gold becomes stronger and tougher when heated, children with cancer develop resilience when overcoming the difficult and painful challenges in their battle against cancer.