ThankyouVivoCity!
Into its 14th consecutive year, Hair for Hope is CCF’s
annual signatureevent that helps to raise childhood cancer
awareness in Singapore and the much needed funds to
sustain the programmes and services for children with
cancer and their families. Each year, thousandsof shavees
attended the event. This is made possible with the kind
support of like-minded sponsors and partners who share
CCF’s mission in improving the quality of life of children
with cancer and their families.
Since2010, Hair forHope ishonoured to receiveunstinting
support fromVivoCity. Positioned as a first of its kind one-
stop retail, entertainment and lifestyledestination, the retail
mall has been theOfficial Venue Sponsor of Hair for Hope
for the past seven years.
“VivoCity is honoured to be the Official Venue Sponsor
for Hair for Hope since 2010. With a powerful community
message and CCF’s relentless efforts aimed at improving
the quality of life for children with cancer and their families,
Hair for Hope has definitely touched Singaporeans deep in
their heartsas canbe seenby the increasing support for the
movement with each passing year that has turned Hair for
Hope into an iconic charity event that it is today,” says Ms
Joanna Lee, VivoCity’sHead of Retail Management.
Joanna adds, “As one of Singapore’s largest retail mall
hosting more than 50 million visitors a year, VivoCity is
proud to be the platform from which CCF can spread its
message every year. We believe that through our support
for CCF and Hair for Hope, VivoCity can contribute
positively by helping to raise greater public awareness
for childhood cancer and to rally greater support for the
children and their families. This commitment stems from
our belief that as Singapore’s leading mall, we not only
provide the best retail, dining and entertainment options
for the young and old but we also strongly support family
bonding and opportunities to create learning experiences
for youngminds.”
Indeed, doing good forms an integral part of VivoCity’s
business model. The mall’s unwavering commitment to
ensure the success of Hair for Hope is demonstrated in the
extensive support rendered beyond simply the provision
of a venue space. Months before the actual event, staff of
VivoCity dedicated their time, effort and resources to work
withCCF andHair for Hope vendors and sponsors to plan
the event layout, coordinate logistical arrangements and
security arrangements.
“Onbehalf of our childrenand their families, wewould like to
express our heartfelt gratitude to themanagement and staff
at VivoCity for providing an excellent venue and logistical
support for the Hair for Hope main event. We value the
partnership with VivoCity which has allowed CCF to reach
out and garner support from the community at large for our
cause,” saysNeo LayTin, ExecutiveDirector at CCF.
Ms Joanna Lee, Head of Retail
Management, VivoCity receiving the
Token of Appreciation fromDrAmy Khor,
Senior Minister of State for Health and
theEnvironment andWater Resources
at Hair for Hope 2016
Ms Joanna Lee (
third from left
) and
MsGwenAu (
second from left
), VicePresident,
MarketingCommunications, VivoCity, together
withDrAmy Khor andCCF representatives
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